What is it? Is This It is an outcome orientated workshop/think-tank with a goal: 100 new ideas on how to make better music products The workshop aims to finding solutions to challenges the participants come across. Everyone will leave back home with a collection of the best ideas - and the worst. The discussion will be built around the following topics: Artist development, A&R processes, creation of narratives, branding, cycles Format: Participation only by invitation Moderated round-table discussions in groups of 10 people Every session is based on enlightening and controversial keynotes | | Who is invited? Is This It gathers together the world’s most passionate people about music and artist development Is This It is for people who are ambitious enough to challenge their own thinking and moreover, able to throw themselves into the fire - 70 international delegates - 70 Finnish delegates Locations Hilton Helsinki Strand John Stenbergin Ranta 4 00530 Helsinki, Finland Tavastia Club Urho Kekkosenkatu 4–6 00100 Helsinki, Finland |